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Here's to Outsmarting your Smart TV in 2020

Posted on January 09, 2020

Do you own a smart TV? If you answered yes, have you ever felt like your TV is listening in on your conversations or collecting your personal information? Yes, smart TV’s are great for using the internet to stream some of your favorite Netflix, Hulu, or Amazon Prime shows, but are you aware your TV may be spying on you? Your personal smart TV uses the information it gathers from your searches, the shows you watch etc. for analytics, marketing and targeted advertising. “Everything is hackable. If you can access it, others can access it,” said Yair Levy, director of the Center for E-learning Security Research at Nova Southeastern University. “Any new device you add, you add another security hole.” 

Here are some of the steps you can take to protect your personal date from smart devices:

Samsung TV

  1. Go to “settings.”

  2. Then go to “support.”

  3. Scroll to “terms and policy.”

  4. Navigate to “viewing information services.”

  5. Uncheck the part that says, “I agree” which will stop it from monitoring what you’re watching.

  6. Then navigate to “interest-based advertisements service privacy notice” and turn it off. This prevents targeted ads. 


  1. Go to “settings” on the home screen.

  2. Go to “privacy.”

  3. Then click on “advertising” and then check “limit ad-tracking.”

  4. Go back to the previous screen and select “smart TV experience.”

  5. Uncheck “use information for TV inputs,” which disables the smart TV’s ACR technology.

Amazon Fire TV

  1. Go to “settings.”

  2. Go to “preferences.”

  3. Then “privacy settings.”

  4. Under “privacy settings” turn off “Device usage data” which prevents using your data for personal marketing purposes.

  5. Also disable “collect app and over the air usage” and “interest-based ads.” 

Let 2020 be the year where you focus on your security. Don’t turn your head at the people who warn you that you smart TV may be gathering information as you watch TV. Instead, take five minutes out of your day to outsmart your TV and secure your network.


Tagged Security, technology, Apogee, SmartTV

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